SEC Comments on Target Date Fund Naming

Today BrightScope, in partnership with Target Date Analytics, filed a comment letter on the SEC’s proposed rule on Target Date Retirement Fund names and marketing. The comment period for the proposed rule ends today.

In short we believe the SEC proposal has serious limitations and does not effectively address the misleading nature of target date fund names.  In our comments we suggest a simple, straightforward approach to regulation that will alleviate concerns about misleading fund names without stifling innovation from fund companies:

Click the image to download in PDF Format.

To read the proposed rule and view other comments on the rule, visit the SEC website here.