We are proud to announce an updated list of the Top 100 Most Social Financial Advisors.
It’s encouraging to see so many advisors expanding their online presence.Kevin Fahey, Director of ProductThe Rank considers several individually weighted data points around an advisor’s Twitter profile and Blog, such as Followers, Tweet activity, and Moz Page Authority. BrightScope components also make up a small portion of the overall rank. For advisors who have not yet taken advantage of these channels, the Rank helps them identify top advisors who are models of how to use social media to grow a successful advisory business and a personal brand in the marketplace.
“Investors now expect their advisors to be active, easily vetted and available online. This is one of the driving forces behind AdviceMatch, our new platform that makes it easy for investors to find and evaluate advisors online,” says Kevin Fahey, Director of Product at BrightScope.
“While the financial services industry has lagged in social media adoption, it’s exciting to finally see a growing number of advisors building their business through blogging and social media,” said Michael Kitces, a partner and Director of Research for Pinnacle Advisory Group, and one of the Top Social Influencers on the BrightScope list. “As many of these advisors have shown by their own example, social media and blogging provides a unique means for advisors to create a presence for themselves and differentiate their expertise in a crowded marketplace.”
Advisors can find out how their social profiles rank for free by claiming their profile on BrightScope and adding their social media details. To learn more visit brightscope.com/advisor-pages.
100 Most Influential Advisors on Social Media
*Disclosure: Joshua Brown and Michael Kitces are Advisors to BrightScope.
The BrightScope Social Influence Rank aggregates information on advisors actively engaging with current and prospective clients using digital media channels and measures how their efforts stack up against their peers. The Rank considers several individually weighted data points around an advisor’s Twitter profile and Blog, such as Followers, Tweet activity, Moz Page Authority, and more. BrightScope components also make up a small portion of the overall rank.
BrightScope obtains its data directly from publicly available sources, including regulatory filings from the Securities and Exchange Commission. Financial advisors can supplement these primary sources by claiming their profile. By analyzing and interpreting this data, BrightScope provides unparalleled insight into the financial management industry.